Vicki AyalaTel (310) 968 7024 • [email protected] • about.me/vickiayala
Self-Employed
IndustrySitesOnline.com, El Segundo, CA June 2005-present Freelance Web Services (self-employed) • Provide various web services to small and medium sized companies • Optimization, Design, Sponsored Search, Copy-writing, Social Media, Site Analysis Freelance Projects • Chapman Baseball Compound – developed web site for new baseball clinic in Irvine (ChapmanBaseball.com) • Mobile Equip – developed web site for hydraulic system company in Washington state (MobileEquip.com) • Destination Jumpstart – developed web site promoting fitness clinic in WA (DestinationJumpstart.com) • American Pride and Passion - developed web site for local photographer with gallery (AmericanPrideandPassion.com) • Ayala Real Estate – developed web site and social media program (AyalaRealty4U.com) Other Work Experience Millennium Marketing Consultancy LLC, Redondo Beach, CA November 2006-present Marketing Consultant, Graphic Artist – Independent Contractor • Internet Marketing; Quarterly Reports for clients displaying ROI with increased performance • Website design and optimization • Sponsored Search/Pay Per Click program maintenance Thom-us, Inc. (Thomas Register of American Mfrs.), El Segundo, CA April 1997-April 2005 Admin Asst (hired) Production Manager (promotion, April 1999) • Designed Print, CD & Web ads for advertising programs for large industrial buying guide • Search Engine Optimization: website marketing analysis, traffic reports, strategies for client • Website Hosting: as Webmaster, responsible for mail server, FTP, site maintenance, invoicing Paper Moon Graphics, Culver City, CA December 1994-April 1997 Marketing Coordinator • Traveled to and worked Gift Shows, prepared publicity for industry trade publications • Experience in product development, industry trade shows, merchandise presentation Education Loyola Marymount University, Los Angeles, CA Graduated Spring 1991 • Bachelor of Arts - Political Science Certifications Google Individual Certifications • Ad Words Display – valid thru February 2018 • Google Analytics – valid thru August 20017 • Ad Words Search – valid thru February 2018 Adobe Generation Professional: Graphics & Illustration (Certificate) Constant Contact Certified / Solution Provider (Certificate) Bing Ads: Accredited Professional (Certificate) KnowledgeWorks, Inc., Los Angeles, CA • Dreamweaver Web Site Development May 2015 (3-day program certificate) Other Skills • HTML (Dreamweaver and FrontPage), Page Layout (QuarkXPress), Image Editing (Fireworks) • Microsoft Office applications (Excel, Word, Publisher, PowerPoint) • Web Services – various Search Engine Optimization, Rank Tracking, FTP, Web Client Management • Social Media Marketing – Facebook, Twitter, LinkedIn, Instagram; development, design and metrics |